Fancy Plants welcomes donations of plants for any number of reasons; perhaps someone is moving, or maybe they simply don’t have the bandwidth to care for their plants anymore. Nitroy rehabilitates the donated plants, repotting them in the optimal soil environment and giving them proper watering. Then, she puts them on the sale rack as options for those looking to give a plant a new life. In her observation, the plant rehabilitation process can be a type of revival for humans, too. As Nitroy explains it, “A lot of people don’t want to buy a ‘nice’ plant. They want to buy the plants that they can bring back to life, and get that dopamine fix of ‘Oh, look, I got it to do something.’”
Shoppers have plenty of variety to choose from, with a selection that includes everything from hanging plants to carnivorous utricularia in bog terrariums to cacti and air plants. Nitroy recalls the first plant she cared for—it was a lipstick plant, a hanging plant that puts out a two-piece flower resembling a lipstick tube. “I killed it like three times, but I kept bringing it back to life,” she says. “I think with plants you have to have a certain amount of persistence and not give up on them, because it’s not intuitive.”
Similarly, when helping a customer decide on a plant, Nitroy seeks to be adaptable to each person’s needs and personalities, asking questions about the lighting in their living space, the amount of time they want to devote to the hobby, and whether they are more likely to anxiously overwater or forget to water entirely. She then gives catered suggestions based on the shopper’s preferences. “I think all plants are special in their own ways,” she adds, “so calling my shop Fancy Plants was ironic, because they’re all fancy to me.”